# Managing Leads

Leads represent potential customers who have shown interest but have not yet been fully qualified. Karmaflow.ai keeps leads in a dedicated pipeline so your team can review, qualify, and convert them in a structured way.

## Viewing Leads

Navigate to **CRM > Leads** to open the leads list. Each lead can display:

- **Name** and contact information
- **Source** — How the lead entered the system, such as form, chat, or import
- **Status** — Current stage in your lead process
- **Score** — AI-generated lead score when available
- **Created Date**

## Creating a Lead

1. Click **+ New Lead**
2. Enter the lead details
3. Set the initial status or stage
4. Click **Save**

Leads can also be created automatically in workflows such as:

- Website form submissions
- Chat agents collecting lead details
- API-based creation from external systems

## Lead Detail View

Select a lead to open the detail page. This view includes:

- Contact information
- Interaction history
- Notes and tags
- Conversion actions

## Converting Leads to Contacts

Once a lead is qualified, convert it into a full contact record:

1. Open the lead detail page
2. Click **Convert to Contact**
3. Karmaflow.ai transfers the lead information into a new contact record
4. Optionally create a deal during the same step

<!-- SCREENSHOT: leads-list.png — Leads list view -->